By Hub City Times staffMARSHFIELD – The Marshfield High School boys tennis team took down Wausau West 5-2 on May 2, in Wausau. Singles winners for Marshfield were No. 2 Calvin Lawler (6-4, 6-0), No. 3 Ryan Paulman (6-0, 6-0) and No. 4 Eli Swansen (4-6, 6-4, 6-4). No. 1 singles player Sam Haessly lost his match in straight sets. Doubles winners for the Tigers included the No. 1 team of Jared Cordova and Will Fay (6-0, 6-2) and the No. 2 doubles team of Lucas Paulman and Sam Roherty (6-1, 7-5). The No. 3 doubles team of Josh Grissman and Payton Smith lost their match in three sets (7-5, 2-6, 6-3).On May 4, the Tigers were back in Wausau, where the team went 2-3 in dual match play, at the Wausau Area Invitational. The Tiger boys grabbed a 7-0 win over Pulaski and a 5-2 win over Wausau East. The Tigers lost close, 3-4, matches to Bayport, Menomonie, and Oshkosh West.The No. 2 doubles team of Will Fay and Lucas Paulman went undefeated, with 5-0. read more

A teen accused in a Beachwood Place shoplifting incident last month that led a police officer to fire his weapon has been arrested, officials confirmed Friday.Beachwood Police Chief Gary Haba says 19-year-old Jaquan Jones was taken into custody Thursday morning by the Cleveland Division of Police for a separate crime. Members of Cleveland’s undercover drug crime unit apparently pulled Jones over for a traffic stop around 11 a.m., but Jones then rammed multiple police cars before being taken into custody, injuring one officer. Authorities say he was driving a stolen vehicle. The incident is similar to the one… WKYC3 News Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox.  Sign up now read more

HomeDigital MarketingSMX Advanced recap: Audience targeting in a privacy-centric world SMX Advanced recap: Audience targeting in a privacy-centric worldYou are here: Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 Here is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World. The speakers shared new developments in audience targeting and how tracking changes will affect the way you use audience targeting and remarketing.Jillian Nagle, Red VenturesJill started the session by saying,If we evaluate audiences the same way we evaluate keywords, our strategy will be more scalable and impactful.Several years ago, most presentations were about keywords and ad groups, now the presentations are taking the tactics associated with ad groups and keywords and applying them to audiences.Don’t get caught up in thinking each audience needs to have a unique treatment. This can be a detriment to scale, impact, and simplicity. It can be hard to iterate and make changes, as the audiences can be too small and there are too many changes to make. Instead, find the most meaningful way to segment.Jill’s team found three groups that all needed a similar purchase path and grouped them together in one audience for testing. Her advice is to look for audiences that perform similarly and roll them into a single audience.You don’t always want to change the bid or ad copy based on audiences, but you can use audiences further down the funnel. For a financial services site, changing the credit cards that were featured on the landing page was the most effective use of audiences, rather than changing the ad copy.Go beyond the ad, audiences are an entire team initiative. Look at the funnel, and find where the user behavior truly changes. The behavior change is where you need to personalize for your audiences.Don’t forget to look for your low-value audiences and exclude them. This will help you reduce your spend and make the most of your budget. You don’t need to invest in selling commercial air conditioning units to 18-year-olds.Being specific with audiences also let you do broader targeting. You can target business executives with landing page copy about business banking, even if they’ve only searched on the keyword banking.Presentation deck: Debunking Audience MythsMaria Corcoran, AdobeMaria started out by saying if you’re eager to define an audience and get started with your advertising, you first need to need to put some thought into your audience creation.Create your audiences with a purpose. Your key performance indicators (KPIs) and goals need to be aligned to your audience – map a conversion event to your audience purpose.Once you’ve set your audience, don’t walk away and forget it. Just because it’s doing well now doesn’t mean you can ignore the audience and expect it to continue doing well. Look at the audience performance, make sure the audience definition matches your customer, test your ads, expand your cookie pools, test retargeting, and so on.Using dynamic search ads (DSA) and remarketing lists for search ads (RLSA) can be powerful for the top of the funnel.Before turning on your ads and spending money, listen to your audience:What devices do they use?When do they visit your site?Are they mainly new visitors, or return visitors? Posted on 5th July 2018Digital Marketing FacebookshareTwittertweetGoogle+share Now we’re on to General Data Protection Regulation (GDPR) and privacy.If ‘audiences’ feel like the new version of keywords, GDPR really feels like the new version of ‘not provided’ in the current industry discussions.It’s not that they are equivalent by any means, but it’s the same feeling of there’s something new and big out here that is affecting us, it’s removing some of the visibility we have into our data and forcing us to look at what we’re doing in a new way.When GDPR rolled out in the EU on May 25, over sixty percent of the users were not consenting to the tracking notice Adobe issued in their conservative rollout. Their conversion volume was not affected. People are still on the Adobe site, but they have a yellow cookie banner follow them around the whole site.Maria advises caution when analyzing success via bidding platforms. A visit to Adobe’s second page showed in analytics, but the first-page visit wasn’t tracked. They had a huge spike in “bookmark” and “direct to the site” visits. They’re working on setting a cookie that lasts 30 seconds on the home page.Here are some of the concerns Maria’s team has about the GDPR impact, and what they’ve experienced so far.Will AdWords Quality score be impacted by the consent Banner Ads?Google’s given conflicting information about this.How will losing over 60% of the audience lists impact campaign performance?How do you get a higher “consent” rate?The intrusive banner does have the best consent rate so far, but it is obnoxious. They are testing and seeing what works.Will consent rate vary by country?So far, it has varied by country. They’re seeing if they can target countries by consent rates. It’s great to have historical data to know how things were converting before.When will this go global?Microsoft has announced they will roll this out globally. Several other sites have rolled it out as well, including Yahoo and CNN.Similar Audiences is another great tool. Adobe got 97% higher cost per action (CPAs) in the region, the CPA is higher on all devices, and the global CPA is 2x for similar audiences.Another tip is to keep up on the upcoming features in the ad platforms and ask to be included in beta testing. Google has an in-market audience coming up that might be helpful.Don’t forget your negatives! Just like you have negative keyword lists to improve your performance, you want to do the same thing with audiences.Search engine advertising is a way to make up for the data you can’t get because of GDPR. LinkedIn has targeting based on intent, profile, location, and device. Microsoft has native ad placements. Bing lets you target audiences in search and audiences in the Microsoft Audience Network.Maria said GDPR and audience targeting will be on marketing conference agendas for many seasons to come.Key takeaways from Maria:Experiment with all Audience typesSimilar and in-market audiences are the futureGDPR is affecting 70% of EU dataMap Audience goals and programPresentation deck: Audiences, 5+ Years Later and GDPRWant to learn more? Join us in October our SMX East conference in New York City, where top industry experts will share their tips, tactics and strategies around SEO and SEM topics.The post SMX Advanced recap: Audience targeting in a privacy-centric world appeared first on Marketing Land.From our sponsors: SMX Advanced recap: Audience targeting in a privacy-centric world read more

(Missourinet) A proposed constitutional amendment requiring that Missouri’s conservation sales tax be renewed by voters every six years will be heard by a House committee in Jefferson City on Monday evening.State Rep. Mike Moon, R-Ash Grove, speaks on the Missouri House floor in Jefferson City on February 28, 2019 (file photo courtesy of Tim Bommel of House Communications)The House Conservation and Natural Resources Committee will hear testimony Monday at 7 from State Rep. Mike Moon, R-Ash Grove, who’s the bill sponsor.Committee chairman State Rep. Tim Remole, R-Excello, tells Missourinet he expects a standing-room only audience on Monday evening. Moon is also expecting a big turnout, telling Missourinet a group called the “Missouri Hunting and Working Dog Alliance” plans to support the bill Monday.Under Representative Moon’s measure, which is House joint resolution 18, Missourians would cast ballots on the measure in November 2020.The conservation sales tax was first approved by Missouri voters in November 1976, and it hasn’t been voted on since.Moon’s proposed constitutional amendment, upon voter approval, would require the conservation sales tax to be approved by voters in 2020 and every six years thereafter.Former State Sen. Brian Munzlinger, R-Williamstown, filed similar legislation in 2018. That bill died.The conservation sales tax is a separate tax from the one-tenth-of-one percent parks, soil and water sales tax that was created through a constitutional amendment. That tax was first approved by Missouri voters in 1984, and was earmarked specifically for the state park system and efforts to stop soil erosion.Missouri voters have re-approved it four times: in 1988, 1996, 2006 and in 2016. read more

The much awaited Asus Zenfone 2 is going to launch in India till the last week of April. This is according to a company statement made on Monday. This statement is in accordance to another statement by Asus Taiwan, which had also claimed an April launch. The smartphone will come in several versions. While one will have a 5-inch display, another will have a 5.5-inch display and a maximum of 4GB RAM. The top-end version, Asus Zenfone 2 ZE551ML will have 64GB inbuilt storage and 4GB RAM, and was recently unveiled at a price of TWD 9,990 (around Rs 19,900).Previously, Asus Taiwan had revealed the price of the Asus ZenFone 2 ZE551ML(4GB RAM, 32GB storage) at TWD 8,990 (roughly Rs 18,000), Asus Zenfone 2 ZE551ML (2GB RAM) at TWD 6,990 (roughly Rs 13,900), Asus Zenfone 2 ZE550ML at TWD 5,990 (roughly Rs 11,900) and the Asus Zenfone 2 ZE500 CL at TWD 4,990 (roughly Rs 9,900).All of the above mentioned variants run on the ZenUI , which is based on the Android 5.0 Lollipop and sport Intel Atom SoCs. All versions also come with storage expandable upto 64GB.Also Read: Asus ZenFone 2 with 4GB RAM to retail sans flash sales or invitations in India read more

OTTAWA – Almost two years ago, the first assignment given to Natural Resources Minister Jim Carr was to produce a national energy strategy.Prime Minister Justin Trudeau, in his mandate letter to Carr in November 2015, asked that the strategy include plans to ensure energy security, encourage conservation, promote renewable energy development and create a smarter electricity grid.It was supposed to help cut down confusion about how Canada can meet its Liberal-mandated greenhouse gas emissions goals while continuing to build pipelines or transition the energy sector to cleaner, renewable fuel sources without damaging the economy.This week, Carr hosted a major energy conference in Winnipeg, complete with some of the world’s foremost minds on energy, and billed by the minister as a big stop on the road to getting that strategy off the ground.But, he says now, that road will actually have no end.“This was a very important milestone along a path that has no stop signs,” Carr said, when asked when the strategy will be unveiled.There will be no “unveiling” says Carr because there is nothing to unveil.There will be many things to talk about with Canadians, he says, as the government mulls over the “treasure chest of creativity and good ideas” gleaned from the two-day Generation Energy conference.Those ideas will “lead to important policy announcements and a vision for the future of developing Canada’s energy resources,” said Carr, but people shouldn’t expect one document that will explain that vision.He said the government’s upcoming plans for overhauling both the environmental assessment process and the National Energy Board will be part of it.Conservative natural resources critic Shannon Stubbs says putting on a “big, expensive show” without producing anything concrete at the end has the word Liberal written all over it.“This is a pattern for them,” she said.Stubbs said the Liberals’ review of the NEB and the assessment process has left a “vacuum” of regulation for investors, who are fleeing Canada at a record pace.Linda Duncan, the NDP environment critic, was at the Generation Energy conference for one day and said she is disappointed, even shocked, that the Liberals aren’t going to put out an overarching strategy.“They’ve been in power for two years now and this (strategy) should be driving all their policies,” she said.A recent poll suggests Canadians are hungry for some sort of guidance from the government on this matter.Nanos Research conducted a poll for the University of Ottawa’s Positive Energy think tank in September, which suggests Canadians aren’t just a little gloomy about the government’s actions on energy, they’re downright cynical.“We usually don’t see sentiment this negative,” said Nanos chair Nik Nanos. “The poll suggested two in five Canadians think the country is doing poorly at sharing its long-term vision for an energy future and half don’t have confidence in how decisions are made about energy development.Carr has repeatedly said restoring public confidence in energy project decision-making is one of his top priorities and is why the government is redoing the assessment process for the environment and the NEB from the ground up. He blamed the previous Conservative government for the problem.However Nanos said the government has to realize after two years in power, Canadians expect more from the Liberals on this and haven’t gotten it.He said not delivering a strategy that paints a specific outline of the government’s plans will hurt.“If we have a piecemeal vision that comes out in dribs and drabs, I can’t see how that’s going to change how people feel about things,” said Nanos.The Nanos poll was part of an omnibus phone and online survey done between Sept. 23 and Sept. 26. About 1,000 Canadians over the age of 18 took part in the survey, which carries a margin of error of 3.1 percentage points, 19 times out of 20.— Follow @mrabson on Twitter read more