from YOHO! Practice, the pros and cons of the media gene to do electricity supplier
as a media person, t-miao sometimes a bit of chauvinism, think the media attribute that belongs to the eye touch in many industries. For example, the electricity supplier industry, a good electricity supplier, its media properties must be very good; a commodity page, with only a few pictures and about 100 words description, let readers pay out of pocket. Related to this group purchase industry, also attaches great importance to construction of editorial department, editorial department Groupon listed before there are more than 400 people, continues to recruit new people; the editorial department before the discount It is quite common for spam, into hundreds of billions of dollars of big business.
but on the other hand, good media, whether it has the attributes of the electricity supplier is good? Or a step back, to the media business in the expansion, whether there is a natural advantage? Before the Alibaba had in this regard have tried, and it was Taobao’s "weekly shop" project of the project; success in some places, but did not become the mainstream direction of media development. In the study of this problem, there is an electricity supplier company has always stressed its media attributes, in the industry in the winter to gain profits, but also recently won the Softbank rich $30 million C round of investment. So, to find the t-miao company executives consult, the media advantage brought them what, what are the achievements in the field of electricity supplier, is unable to rely on media to get the.
the company is YOHO! There are goods (hereinafter referred to as YOHO!), the parent company YOHO! Was founded in 2005, is a born media, currently has a "YOHO!" and "trend Chi Chi" two girls YOHO! Magazine media, including "tide annals" since its inception has been out of print more than 160 period, covering all levels of the city’s kiosks, convenience stores and other channels. 2008, the online community opened, and then began the electricity supplier business; in 2011, the electricity supplier business restructuring, and from May 2012 to achieve profitability, in 2013 sales exceeded 500 million yuan, profit 40 million yuan.
the purpose of this article is not to analyze the specific indicators and models of an electricity supplier enterprise, but to extract the successful experience of the company, the role of media attributes. YOHO, vice president Jack smiled, he seemed to have a deep experience of the problem. Before he saw the interview outline, he put forward a series of opinions.
button Cong laugh from Dangdang, served as general manager of C2C division. He attributed the success of the electricity supplier company to two factors: the cost of low flow, or the supply chain is strong enough to control. Two, one can be based; both are done, and that is the forefront of the industry. Such as Taobao, to give up control of the supply chain, but the flow of traffic invincible dangdang.com; the cost is very general, but the publishing industry supply chain control firm, so the Jingdong had launched a price war, Dangdang books.
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