today, the most popular topic is of course Dongguan, which is almost without doubt, I dark horse also with curiosity, read the major gateway pushed to my CCTV unannounced visits to video, which makes small Xiaobian my eye opener. But I has no intention to go to the horse from the moral high ground is discussed, but before the wide spread on the Dongguan ISO service, which in fact for many Internet Co have great reference and learning value, as long as good at learning, can learn from all human behavior.
for Internet Co, Dongguan in the end what is worth learning, first of all, how to find the rigid needs of users?. Of all the successful Internet products that I’s dark horse has observed, meeting just needs is a basic requirement. The so-called "just need" is nothing more than the most practical and urgent needs of human beings. This requires Internet Co entrepreneurs in the choice of products, must be good at starting from the essential needs of human nature.
second, what should Internet entrepreneurs learn from Dongguan? Learn how to compete. Competition means there is one of the most famous rules, "no one without me," "people have my advantage, people, excellent, I turn.". If Dongguan’s service is only a simple "sex", then Dongguan can not be so famous. And it is around the basic demand satisfaction as the starting point, and constantly optimize their own product mix. Look at Dongguan, as many as hundreds of services have basically met all the possible needs. This is the inspiration to the Internet Co don’t skill, when you know that you have to meet the user’s needs, immediately to become the industry leader, after becoming the industry leader, if there is someone to imitate, you must learn to change direction.
third, what does the Internet Co want to learn from Dongguan? Learn fast iterative product thinking, product details, and service breakdown. What is the essence of service industry is the highest, is how standardization, standardization, is to be good at a service step into multiple small services, and constantly optimize the precision and quality of each service, and then repeated the decomposition, repeated practice, until all processes are consistent, and practice a link, any good service is so tempered, can form the competition between days and months multiplying, Internet Co will own products and services into standard details, and then repeated the exercise, so as to standardization, standardization and barriers to the extreme.
fourth: what does the Internet Co want to learn from Dongguan? Marketing and fan economy?. Dongguan’s industry is a gray industry that cannot be seen and seen, but why almost all Chinese men in the country know about Dongguan, because Dongguan has formed a brand mentality and has fans. And the premise of fans is a group of people who have been to Dongguan to spread word of mouth. Internet Co should pay attention to the first batch of users, only to allow the first batch of users with very cool, natural word of mouth spread, word of mouth more than all acts. And the key to word of mouth lies in the mind, which leads to the formation of mind word of mouth fans. Dongguan through runway shows. "
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