local portal website is a local network propaganda window, many have been established earlier, have good reputation, rich in content, updated information in a timely manner, so the amount of visits is relatively high. The new local portal website, how to compete with those who have operated for several years or even ten years, grab traffic and rob users, which is the concern and urgent need for the webmaster to solve the problem.
with enthusiasm and conviction, I built a local portal last September. Because of the local information ports, information networks, news networks, local online and other sites, I finally named the Qiandongnan hotline". Select the domain name is the key, now is a good record of the domain name cybersquatting taking empty grab, to pick out and finally selected a www.qdn114.com, the domain name to see clear, but several months before the rush success.
because of competitors, want to participate in the competition, you have to find the opponent’s problems and shortcomings, to achieve "no one I have," I have the essence, so as to gain an advantage in the competition. After comparison, I found that the local portals have a common problem, that is, the comprehensive is not strong, the content is mostly local news. This has found a breakthrough, take a comprehensive line.
website was built, the work was done less than 1/10, and later promotion was the key to the success of a website. My specific approach:
1 increase the amount of information. The original information is the best, it can not be reproduced in the website, to ensure that the site updated every day, increase the amount of Baidu, Google included.
two, set the keyword. The information contains the local keyword catch, update the article also did not forget to add to the key word in the title, increase the coverage density of keywords in the article. Also use title and site tags in the source code.
three, take full advantage of Baidu tools. Baidu now is China Internet boss looking for information on the Internet, people first thought is it, it is necessary to fully understand and use the Baidu index, know, Post Bar and space tools, will receive the effect.
four is also a good way to use your blog to promote your website. Use the flow of your blog to bring users to your site. My blog is the news and dispatch, and the blog has a page customization function, all hyperlinks to point to the portal site, you can easily guide users.
five, use print ads for publicity. In order to do a website, I have a local agent of a DM advertising, each free full page for website promotion, recruitment information, housing rental information, which increases the amount of advertising, but also conducive to the promotion. The ads highlight the headlines with information from the XX web site and prompt for more information.
in addition, you can also use BBS posting, QQ group promotion have good results. Which approach is used is entirely personal choice.
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