with the development of the Internet, the rise of e-commerce, brand protection, but also added a layer – domain name protection. As the enterprise brand domain name, directly related to a product in the network image, directly affect the enterprise in the minds of consumers in recognition. How to protect the domain name of the enterprise and protect the intangible assets of the enterprise is very important to every enterprise.
however, domain names are happening all the time. The lesson is heavy, too. Many enterprises do not hesitate to spend tens of millions of gold, buy enterprise brand domain name, some time ago, China Mobile quietly launched the acquisition of feixin.com, feixin.cn, feixin.com.cn action, at present, has not been completed. According to informed sources, the three domain names, the price is more than 1 million. Li Jiacheng spent $2 million 400 thousand to buy TOM.com, Ma Huateng, nearly 10 million yuan to buy QQ.com, Pang Shengdong 980 thousand, buy 51.com…… This series of lessons, all the time to the majority of business owners sounded the alarm of domain name protection.
domestic domain name protection act is not perfect, and even allow foreign domain name investors to drill loopholes in the law, preemptive domain name. Fortunately, however, ICANN enacted the UDRP arbitration mechanism as early as 1999, enabling famous brands to recover their domain names in a short period of time (usually within two months). UDRP arbitration applies the Chinese and English domain names at the end of COM, net, org, biz, and info. The arbitration mechanism is clearly oriented to well-known brands, and even finds that a portfolio of connected brands, including well-known brands, should also be protected. Haier group, red bean group, Baisha Group and hole group and other enterprises have used UDRP arbitration to retake their domain name.
now, the consciousness of domain name protection of domestic enterprises has been greatly improved. Especially large enterprises, most of them have noted their own brands of various suffix domain name. However, compared with foreign countries, the protection consciousness of our country is still very weak.
According to iResearch
"2008-2009 Chinese domain hosting market development report" statistics, 60.6% China enterprises have registered more than one domain type, and think it necessary at the same time, nearly 40% enterprises registered a domain name suffix. China Connaught network believes that China’s domain name protection awareness needs to be further improved. Registration of a wide range of domain names, on the one hand, can effectively protect their own products and brands, on the other hand, the long-term development and strategic expansion of enterprises is of great benefit. With the development of Internet in China, domain name protection is becoming an important part of enterprise.
iResearch the latest data once again warned companies, especially a note of suffixes of nearly 40% enterprises, how to improve the protection of domain name, protect their brand, directly related to the vital interests of enterprises and long-term development. A domain name expert suggests that a medium-sized enterprise should note under its own financial resources and budget
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