In the traditional
, which describes requirements in a demand scenario, can effectively avoid these drawbacks:
software development process, the product manager / product planner will first provide a list of features. The list of functions used is often described as program oriented, such as "commodity list support, sorting from low to high at price."".
product managers come to this conclusion often because competitors have the function, rather than analyzing the user’s real needs.
editor’s note the author of this paper, Zhu Chen, works for Tencent CDC. For interaction designers, describing application scenarios is the simplest and direct way to analyze the requirements of a product.
estimates that quite a few people have read it.
5 hire some talented young immigrants. Their salaries will only be a little higher than the minimum, but they may
product manager knows that the newly developed feature is designed to help users solve the problem,
The significance of the
when "in a certain time, certain place where, there was some things with what, specific types of users who had a certain desire desire, thought by some means method to meet the desire."
1, the size of the market and the timing is everything. We’re not spending money to tell people why they like your product. Venture capital invested billions of dollars to help start-ups develop products that had no market of their own.
4, which also means not renting expensive offices, extravagance, and partying.
The disadvantages of
‘s economic situation is so grim that share prices of companies like shlf1314, YAHOO and CISCO have recently plummeted. shlf1314’s price earnings ratio has fallen to 20 times! P Similarly afflicted people pity each other. plunge. You know what that means? The Sequoia Capital Partners lost billions of dollars in their net worth. Now we are not billionaires. In the past, the NASDAQ soared to 2500 points, our company has at least six billionaires. But now there’s none left. That is to say, even though many of us want to retire at the age of 50, Billionaires will still be our lifelong goals. When can we see more than 10 billionaires,
interaction designer learns the details of the requirements scenario: "frequency, demand intensity, what kind of capabilities and tools do users have?"
, in accordance with the psychology of learning before, when the user has a certain demand, will try to use various means to meet it. When the solution to design for the environment does not exist when the user will use all possible to find things for living you know the aircraft cup, inflatable doll like stuff on it.
in the paper, the author applies the scene description for demand scenarios, this view more images. Since the description of the scene is a process of analyzing user requirements, the interpretation of the process makes it easier to break down user requirements and find the key to attracting users.
‘s description are:
other partners more easily understand the value of this function, more timely expression of opinion, veto unreliable function, and more valuable to the function of a more resonant, motivated full.
Sequoia Capital, Inc., CEO:
make it useful to judge a usage scenario?
2, the importance of the first point, we have to reiterate. In other words, the size of the market is more important than yourself. As we want to say, we can’t change the market opportunity, but we can change the CEO.
one more thing, we must note that we are already stretched out in front of investors. When the dotcom bubble burst, a similar situation occurred in the company. Although our founder, Don Valentine, predicted in 1999 that many Internet companies would fall". But we were too confident, adhere to the investment Webvan and eToys, the results of investment boondoggle. We have to apologize to investors and admit our stupidity. Think about it, Sequoia Capital is sorry! It’s so rare.
partner Interactive Designer / visual designer / Development Engineer can not directly realize the function is to help users achieve what goals, you do not know the value of this function, what can bring what changes to real life.
requirements scenario is a more grounded approach to analyzing and describing user requirements individuals prefer the word "demand scenario". It should have such a structure:
‘s investment in YouTube brought us $800 million in profits, and investing in other Web 2 companies also made us millions of dollars in profits. This leaves us somewhat relaxed. Now we must sound the alarm bell in time. We need to reiterate some of the requirements and guidelines of Sequoia Capital for its investment companies:
3, our investment philosophy is to kindle hell with a match. If you don’t understand this parable, then I can use plain language to explain, it is cheap, cheap, cheap! For any start-up companies, there were only two tasks: "product" and "product sales". If your team has nothing to do with the above two thing, then fired him.
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