ads appearing on a web page are ads that are usually at the top, bottom, or side of the page..
ATL Above The Line BTL Below The Line.ATL; BTL is refers to the advertisement; other sales outside of the means of communication. Generally speaking, ATL advertising is the need to buy advertising, such as TV, Press, Outdoor, Cenema and so on; and BTL is usually Promo or PR sales publicity…
Banner Ad banner ad
the society in which we live is changing every day. And this rapid development has also brought about new changes in our market. The rise of new media such as micro-blog and WeChat, and the popularization of mobile Internet have brought about the competition of socialization. We entrepreneurs should learn how to keep pace with the times in this context, and only follow the market
we have to admit that now is a type of social resources, you can succeed the key will be to see how many of your resources, and you can use these resources to do what thing, this is a cooperative society, you must establish a personal portal network itself in the market, and this is your repository, you want to how to use these resources to learn, to achieve a goal you want.
wants to start a business, to be its leader first – to
today is a fair time, because this time is no longer the money first, information and resources for many people are shared, and the opportunity is equal to, must seize the opportunity for development at the right time. As an entrepreneur, we have to face a social hierarchy and others, we can come into contact with all aspects of people from all walks of life, to understand the information, and we need to learn how to in such a social environment, the use of their own advantages, to do their business, and a process this is the business. In the face of entrepreneurship, we have to experience many breakthroughs, and I personally summed up, mainly there is "three"".
, that is, Cost Per Cli>
advertising designed to create an ordinary article,.
are you ready for the new age,
? is designed to allow users to click on more information see MiniSite or BrandSite, for example
, Click, Rate CTR / CTR
, Brand, Loyalty brand loyalty
, Emotional, Appeals/, emotional appeals, Rational, Appeals/, rational appeals,
Brief worksheet / schema
resources are the ultimate development – Collaborative
CPC click cost
autonomy is the foundation and foundation of a person’s business. On this road you are the center, and all the difficulties, setbacks, negative and doubts, you must learn to face and overcome. One thing we can’t all be your supporters, but not from beginning to end is the Everything is going smoothly. as entrepreneurs, so there must be a determination of entrepreneurship, entrepreneurship and adhere to their choice for trust, so as to let yourself in this way have a reason and power down. That’s what counts.
is now a competitive and open market, as entrepreneurs in your career sooner or later have to be put into the market, accept the market test, this is a test for an entrepreneur, because as a newcomer, you have to face a lot of sudden problems, solve a lot of previous has experienced difficulties, even every day is very careful at any time the risk companies went bankrupt, and this is the market competition, the survival of the fittest, here is an eternal truth, and if you want to develop, we must first learn to adapt.
Advertorial Ruan Wen
, that is, Click Through, the number of clicks on the Internet, is one of the indicators to assess the effectiveness of advertising,.
do their own, but also to do all of you – market-oriented
Big Idea big idea
Click click / click
in the field of marketing, you often hear " in the project; Consumer Insight" that is, from the understanding of consumer psychology, from the consumer’s ideas to find advertising appeals or positioning.
An ad claim article for
Consumer Insights consumer insight
Brainstorming brain storming
Click-Through Rate, referred to as CTR. network number and click access to advertising is the ratio of the number of Clicks/ Impressions. if the page is visited 100 times, and advertising on the page click 20 times, then CTR 20%. CTR is the advertisement effect evaluation index of.
Campaign ad campaign
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