2. report: many alliances only provide simple spending one day how much advertising costs of such statements, in the fierce competition today, more detailed report, in order to prove the alliance more responsible, this is also a lot of the union should be thinking of the place as much as possible to allow advertisers to understand that he put the money on the way to where. To dispel doubts alliance.
1. directional: this concept is not very strange, and many advertisers understand that directional technology can reduce the cost of advertising, the effect is better. At present, many alliances do not have this feature, just ordinary advertising, when there are two alliances, one directional technology, another is not you think, advertisers will choose which one? However, directional shlf1314 and sh419 are mostly limited to the time, area, content, advertising is only a form of text ads, at this point is not a place beyond
graduate founded Jiayuan during the reading of Gong Haiyan from a completely do not understand the Internet arts girls to "the first network matchmaker", and eventually led the company on Nasdaq, the heyday of the market share of nearly half. For these eight years, Gong Haiyan personal evaluation is "in the field of marriage and friends, I have achieved the peak."". In the past glory behind, we also can see that she ignored the lack of management – system construction and management by the rule of man, and even relatives as management positions; self born because of the success of the very few people can be a long time working with her executives constantly leaving is outstanding performance.
1. League positioning, what stations are put on, or request a certain ranking of the station?
signs, whether it is actually not fired by the board of directors, to rejuvenation of the resignation of Gong Haiyan is bound to happen. In fact, she has been facing pressure from all walks of life, Jiayuan internal early in 2007 had the collective resignation of Gong Haiyan tried to drive out the event, even organized a special anti Gong Haiyan group. On the eve of Jiayuan listed in the U.S., she was indicted, almost let IPO become the "bloody massacre". In second days to resign quickly announced a new venture, dare Ganpin Gong Haiyan might have to resign.
broadly analyze these large alliances, and their features can be summed up as: advertising orientation, reporting, brand these three factors.
from the "matchmaker" change "godmother", clear behind the helpless
"failure is the mother of success", convinced the people in difficulty always Yuecuoyueyong, keep on fighting, to look forward to go to the end point of victory. However, in some cases, "success" for "mother" dystocia and stillbirth. As for this "certain circumstances" means, the small feel that in addition to the timing and luck, I am afraid that more people are factors. With 91 foreign teachers were eventually acquired 51Talk, fighting and repeated by Gong Haiyan eventually lost out online education. This Internet circle of "Little Dragon Girl", as well as the opportunity to re – swordsman,
Gong Haiyan is actually lost to himself, resigned and re start business, seemingly handsome, in fact, full of frustration. For little dragons >
3. brand: shlf1314, sh419 alliance in the country has a very good brand effect, the general alliance can not simply go beyond, can only rely on integrity, and gradually accumulated and developed.
also has some other details for you to refer to,
3. attract advertisers?
?What features does
with 91 foreign teachers were eventually acquired 51Talk, the founder of Gong Haiyan road in the Internet business suffered a losing streak. This Internet circle of "Little Dragon Girl", as well as the opportunity to re – swordsman,
? ? ?
December 2012, Gong Haiyan resigned from the post of Jiayuan CEO and announced two venture — the establishment of 91 teacher network. Although she has repeatedly said he is active to opt out of business, then Jiayuan sluggish performance, stock prices is an indisputable fact, the leader Gong Haiyan natural to blame. Faced with competitors long-term homogenization competition, marketing costs remain high, business models into the bottleneck and other issues, Gong Haiyan failed to come up with any effective way to crack the dilemma. Although she continues to try to activate the team by introducing new blood, more than one executive has left, but the crowd has dispersed.
4. is a permanent solution to
advertising alliance development in China has been for several years, with the addition of shlf1314 AdWords, sh419 also launched a sh419 promotion, there are some other large sites also continued to launch a "targeted" alliance as the main characteristics of the nature of the product, caused a huge impact to the domestic advertising alliance. According to data released by IResearch, in 2007, the advertising alliance market scale exceeded 1 billion yuan, but more than 70% of the share occupied by shlf1314, sh419 and so on. At present, many of the alliance is still confined to the original "intermediary" or "middleman" role, regardless of the brand, technology or service, have no advantage, that in this case, how should the advertising break out in 2008
2. is to do some industry advertising alliance, or do all the industry,
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